A unique approach

Our approach to creating dynamic, authentic and sustainable places is illustrated in our Place Making Model. This business model is structured around our three key roles as a place manager, developer and planning regulator to maximise our capacity as the only government developer in Australia with all three functions in house.

The phases of our model

Our model sees the creation of places through five distinct phases which are influenced and enabled by external business drivers, strategic directions and corporate functions that support place making. 

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    Evaluate new project areas that fit our model.

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    Determine the project vision, establish funding, regulatory and governance structures.

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    Establish the planning framework, statutory approvals, place making and planning strategies.

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    Implementation activities to successfully deliver the project and vision.

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    Functions, powers and responsibilities returned to Local and other government bodies.

Our roles in the process

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    Place Management Process

    Ensures that our assets, including properties and public realm under our management achieve the redevelopment area objectives.This process may include the delivery of Place Plans, Commercial, Public Art, and Place Activation strategies, leasing and activation.
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    Development Process

    Undertakes strategic land use planning and enables delivery of the redevelopment area objectives through project planning, works and land sales.This process may involve land assembly, statutory approvals, asset management planning, development of Master Plans, sales, works programs and more.
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    Regulatory Process

    Enables the redevelopment area objectives through land use and statutory planning controls. This process sees the establishment of boundaries, planning policies, design guidelines, heritage inventories, and oversees development application and subdivision assessments.

The outcomes for Perth

Our six redevelopment objectives are considered at each stage of the place making process and the successful outcomes we aim to achieve.

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    Social Inclusion

    To promote Social Inclusion by encouraging, where appropriate, a diverse range of housing and by supporting community infrastructure and activities and opportunities for visitors and residents to socialise.

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    Environmental Integrity

    To enhance Environmental Integrity by encouraging ecologically sustainable design, resource efficiency, recycling, renewable energy and protection of the local ecology.

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    Economic Wellbeing

    To promote Economic Wellbeing by supporting, where appropriate, development that facilitates investment and provides opportunity for local businesses and emerging industries to satisfy market demand.

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    To enhance Connectivity and reduce the need to travel by supporting development aimed at well designed places that support walking, cycling and public transit.

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    Sense of Place

    To build a Sense of Place by supporting high quality urban design, heritage protection, public art and cultural activities that respond to Perth’s environment, climate and lifestyle.

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    Urban Efficiency

    To promote Urban Efficiency through infrastructure and buildings, the mix of land use and facilitating a critical mass of population and employment.

The full process

Find out more