Our Vision

Midland as a vibrant primary centre generating opportunity, lifestyle, investment and entertainment.

Our Mission

Revitalising Midland.

The MRA operates under the following guiding objectives for the overall project to realise its vision for Midland:

Attract people to Midland to live, work and enjoy;
Integrate development to maximise benefits for the city and the community;
Enhance environmental, social, heritage and cultural values in Midland and around the redevelopment area;
Invest responsibly for sustainable economic outcomes.